YSEALI Women's Leadership Academy Day 2 - Introduction to Emerging Technologies for Everyday Efficiency

Hello everyone, Assalamualaikum! Welcome to 'my notes session'. Alhamdulillah, today I finished my YSEALI WLA day 2, every Saturday morning. On this occasion, I'm going to explain what I learned from today's meeting. So, how was your life? I hope you are still happy and healthy. Aameen.

Our Session

In the second week of the virtual agenda, my friends and I listened to Kaiya Wadell's as the Director of Meta's Government and Social Impact team for Asia-Pacific, Kaiya shared some information about "Introduction to Emerging Technologies for Everyday Efficiency". Let's get started!

Well, I will explain three points that I actually got. If you can add some insight, you can comment on my blog. I really want to know your opinion too. 

First, it is about "AI is evolving to perceive the world like people do". 

AI is getting smarter; it is learning to understand the world like humans do. What's happening now: Artificial Intelligence (AI)? AI is the ability of computers to do smart things that usually need human thinking. There are three types mentioned: 

1. Automation is when a computer follows clear rules to do a task (like a robot that always does the same thing).

2. Generative AI is a smart system that can create things or answer questions because it has learned patterns (like ChatGPT or image generators).

3. Machine Learning, this is when computers learn from experience (like getting better at recognizing photos after seeing many examples).

What might happen in the future: AGI (Artificial General Intelligence)? AGI is a more advanced kind of AI. It will be able to think, plan, understand, and make decisions like humans, maybe even better!. It is like giving a computer a real brain that can solve many different problems, not just one task.

Ok, this is the easy analogy: Today's AI is like a very smart calculator; it helps you with one thing if you tell it how. Future AGI will be more like a human friend; it can understand, think, and help in many different ways without being told step by step.

Second, how does AI and Machine Learning Help with Ads? The goals are to make ads work better, faster, smarter, and more accurately.

1. Predict Outcomes, this means the AI watches what millions or even billions of people do online, like what they click on or search for. From that, it learns patterns and predicts what people might do next, for example, what kind of ad someone will click on; it also says that privacy is important in this process.

Imagine AI as a smart helper who watches and learn from everyone, then guesses what will happen next, like what you will like.

2. Iterate at Scake, this means the AI tries millions of small tests, changing the ad designs, messages, or who sees them to figure out what works best. It repeats this again, getting better every time. Like trying different ways to bake cookies, changing the recipe a little until you find the perfect one for everyone.

In simple terms: AI watches and learns from what people do, it guesses what might happen, then it tries many ad versions to see what gets the best results and keeps getting better.

Third, use the 'security checkup', a feature that helps you, such as reviewing your account's safety settings and adding extra protection like strong passwords, login alerts, etc. So, what is a security checkup? It's a tool, probably on platforms like Facebook or Instagram by Meta, that guides you step by step to check who's logged into your account, update your password if needed, and turn on alerts if someone tries to log in.

As a simple reminder, just like you lock your house door, you should also lock your account by using strong passwords and checking your security regularly.

In today's digital world, AI and machine learning are rapidly evolving to think and act more like humans, helping predict behaviors, improve ads, and enhance online experiences. These technologies work behind the scenes to analyze data, make smart decisions, and adjust strategies for better results. At the same time, keeping our digital accounts safe is just as important. By using tools like Security Checkup, we can protect our personal information and enjoy technology more confidently. As we move forward with powerful AI, we must also stay smart and secure in how we use it.

Thank you guys.